Elevator Pitch

I would like to share my humble experience in elevator pitch with you.

Elevator pitch is a powerful way to outline your business and to get invitation to deliver a more detailed presentation.

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As entrepreneur you need to present your idea or startup to investors interested in early stage investment.

How much time do you think you need for your pitch?

Well, i thought i will have 30 minutes but actually I only had less than 2 minutes.

What are the main points that should be in the elevator pitch?

1. Describe clients pain.

2. Describe your solution.

3. Your potential Market ; be specific while addressing the market size.

For example do not say internet users, instead internet users ages between 18 – 30 from the Middle East = 5,000,000 users and the market is growing 20% every year.

4. Business Model “How do you make money” ; use simple and straight revenue streams.

5. Competitors, remember every business has competitors; describe how your business is different and better.

6. Money, you are here to raise money:

  • How much money do you need and how would you spend it : Marketing Campaign, Hiring people … etc
  • When your business will break-even

7. Summary

  • Why investors should invest in you

How Should you pitch?

  • Use simple language
  • Try to start your pitch with a simple story that will describe clients pain to create a visual image to investors.
  • Talk with confidence.
  • Practice, Practice, Practice , pitch to friends and family.

This is my first elevator pitch at ArabNet Beirut, I admit that I was a little bit nervous 🙂

http://www.youtube.com/watch?v=Opwv3o88Ais

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